By Brian Burt of Halfwheel
This year Davidoff revealed their anniversary program at the 2014 IPCPR Convention & Trade Show in July. The program allows retailers who carry Davidoff’s White Label line to celebrate major anniversaries with special blends that are for the program and not from any of Davidoff’s current production blends. Each year Davidoff will choose a size and five different blends, then allow the retailers participating that year to choose which blend they want. There is a minimum order of 300 boxes of 10 cigars, and while there is no maximum, the retailer has to place their order all at once. For the first year of this program, four retailers decided to participate…
Today I will be looking at the BLEND Bar Inaugural Anniversary, which was the only retailer of the four this year to release the blend information.
Read the full article featured on Halfwheel.
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